Maison Kitsuné is thrilled to announce the opening of its first South Korean flagship.
“The stone-paved outdoor terrace surrounded by luxuriant vegetation creates a calm, envelopping atmosphere with a strong Japanese feel. At the heart of this green scenery, a modern building covered in grey anthracite wood unveils a series of spaces set over four levels.”
Located on Garosu-Gil in the Sinsa-dong area, the Paris-meets-Tokyo brand’s new South Korean home will welcome a Maison Kitsuné boutique and a Café Kitsuné.
Maison Kitsuné Collection
Carrying the brand’s seasonal collections and its Parisian-inspired wardrobe (Maison Kitsuné Parisien), the retail spaces unveil minimalist rooms of ecclectic designs. The unexpected associations of materials and textures - rough concrete, marble, locally-sourced wood, golden brass, tinted mirrors - softened by a palette of greys, off-white, light pink and dashes of gold, rounds out the creation of a 250-square-meters outpost full of surprises.
With seating capacity for more than 30 people, Café Kitsuné celebrates the tradition of coffee with timeless hospitality. The all-dominant wood and ecru walls outfit a warm, welcoming space enhanced by mirrors, golden geometric foxes and a counter that sharply combines marble with copper. Whether it’s in Paris, Tokyo or Seoul, the coffee served at Café Kitsuné is full-bodied and flavoursome, with notes of chocolate and grilled hazelnuts, a hint of cherry and a smooth, syrupy texture. Complemented by a variety of hot and cold drinks, Café Kitsuné also proposes sweet, savory treats and proudly displays its collection of tableware, ready-to-wear and accessories.
EXCLUSIVE CAPSULE COLLECTION
To celebrate the opening, Maison Kitsuné has designed a capsule collection where the fox, the brand’s emblamatic signature logo, sports the colors of the South Korean flag.
Maison Kitsuné Seoul
Boutique & Café Kitsuné
23, 13 Gil, Dosandaero, Gang-nam gu, Seoul, Korea
11:00 am – 8:00 pm
Tapping into its musical roots, Maison Kitsuné will be celebrating South Korean pop culture and creative energy with a special Kitsuné Hot Stream take-over. Hosted on Melon, Youtube, Bugs, Spotify, Deezer and more, Kitsuné Hot Stream showcases every Monday, Wednesday and Friday the best of emerging and upcoming musical talents, highlighted by the works of a visual artist.
The visual curation will be taken over by the talented Cho Gi Seok, who depicted South Korea through poetic photographs.