Logo is a what-s-the-point duo. They can’t sing and have nothing to prove. Engaging and impassive, they settle for the sight of modern life. Cynical and playful consumer product, Logo matches perfectly well the market’s requirements since it embodies with a lot of energy the new design of a world carrying unchanged values. Simplicity and logic are Logo’s ephemeral aesthetics’ mammals. The writing is not narrative, the speech does not have a say. Logo does not tell stories.