Maison Kitsuné unveils its first campaign under the creative direction of Yuni Ahn, marking the start of a new stylistic chapter for the brand.
Tapping into the label’s deep musical roots and exploring House Music’s golden age, the 90s, the Maison Kitsuné Fall-Winter 2019/20 collection combines a subtle mélange of sharp tailoring, streetwear influences and effortlessly wearable, comfort-focused designs. Unveiled January 2019 at the brand’s first-ever presentation during Paris Fashion Week, “HOUSE KITSUNÉ” lays the foundations of Yuni Ahn’s vision for the Maison Kitsuné man and woman.
Discover the first pieces of the collection in stores and online.
Set in Zuma Beach, California, the Maison Kitsuné Fall-Winter 2019/20 campaign documents the everyday life of a group of youths living in a coastal town. Presented as a series of black-and-white and chromatic shots, the footage chronicles ordinary scenes, capturing idiosyncratic, youthful energy at its best. In-the-moment, the result is intimate, grounded in reality, with a focus on the power of movement.
Creative Direction | Yuni Ahn Photographer | Sam Rock Videographer | Eddie Whelan Stylist | Tom Van Dorpe Hair | Benjamin Muller Make up | Susie Bobol Music | std by goat