CREATIVE COLLABORATION IN LIMITED EDITION
MAISON KITSUNÉ RECONNECTS WITH SOUTH KOREAN LABEL ADER FOR A SECOND CREATIVE COLLABORATION TITLED ‘THE BLUE FOX FAMILY’.
Further exploring both brand’s signature logos and distinctive aesthetics, the capsule collection offers a fresh take on sporty staples. Unisex apparel in oversized shapes and accessories feature a variety of playful graphics fusing Maison Kitsuné’s iconic fox with ADER’s geometric tetris logo and blue color.
Available from June 5th 2019 at Maison Kitsuné stores and online at www.maisonkitsune.com.
Shop the collection
For this newest collaboration with Maison Kitsuné, ADER, as the creative director, reinterprets the family theme with a twist. Shot by French photographer Alcibiade Cohen, the campaign depicts a bizarre family who seems to be under a spell. ‘The Blue Fox Family’ will find a home in ADER and Maison Kitsuné stores through art installations composed of spherical objects.
Made in South Korea, the comfort-focused line composed of boxy t-shirts and polos, athletic sweatshirts, hoodies and track pants, casual shirts and denim trousers amongst others, also unveiled neon pops of colors and hidden misplaced details. Colorful accessories complete the wardrobe, ranging from caps to a pair of slides.