ADER x Maison Kitsuné l “The Blue Fox Family”

Further exploring both brand’s signature logos and distinctive aesthetics, the capsule collection offers a fresh take on sporty staples. Unisex apparel in oversized shapes and accessories feature a variety of playful graphics fusing Maison Kitsuné’s iconic fox with ADER’s geometric tetris logo and blue color.

Made in South Korea, the comfort-focused line composed of boxy t-shirts and polos, athletic sweatshirts, hoodies and track pants, casual shirts and denim trousers amongst others, also unveiled neon pops of colors and hidden misplaced details. Colorful accessories complete the wardrobe, ranging from caps to a pair of slides.

For this newest collaboration with Maison Kitsuné, ADER, as the creative director, reinterprets the family theme with a twist. Shot in Paris by French photographer Alcibiade Cohen, the campaign depicts a bizarre family who seems to be under a spell. ‘The Blue Fox Family’ will find a home in ADER and Maison Kitsuné stores through art installations composed of spherical objects.

Retailing between 5€ and 370€, the ADER x Maison Kitsuné capsule collection is available at Maison Kitsuné and ADER stores, plus selected stockists and online at and

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